In marketing and sales, marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term “collateral” specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
Project Brief Northern Ontario Weatherdek and Sunrooms, was one of our original clients from Sphere Media. Having such a long business name, Effective Marketing created a new brand under Decksunrooms.ca. This clean and shortened brand quickly took the internet by storm. With them Specializing in Maintenance Free Decks and Sunrooms, the name says [...]