Brand IdentityRecognition

Brand identity is everything visual about a brand, including color, design, and a brand’s logo. It’s the manner in which a corporation, company, or business presents itself to the public. Put simply: it’s what you, customers, and prospective customers can see.

Brand identity consists of various elements, including:

  • Logo or Wordmark
  • Different Logo Variations
  • Brand Colors and Color Palette
  • Typefaces
  • Typographic Treatments
  • Consistent style for images and content
  • Library of graphical elements
  • Style Guide


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