An Email Marketing Strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for Brand Promotion. With an email marketing strategy, a company can plan when to send emails. These emails can be time-based promotions, non-promotional, informational or just a simple follow up. Keeping in contact with your customers with help to improve sales and Brand Awareness.