In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all aspects of the consumer’s brand association as well as relationships with members of the supply chain.
Project Brief Northern Ontario Weatherdek and Sunrooms, was one of our original clients from Sphere Media. Having such a long business name, Effective Marketing created a new brand under Decksunrooms.ca. This clean and shortened brand quickly took the internet by storm. With them Specializing in Maintenance Free Decks and Sunrooms, the name says [...]