Lemon Grass in Timmins Ontario was a very popular Home Decor and Custom Floral Design Store. Recently they expanded to include ladies fashion. Sonya, the store owner, approached Effective Marketing to further expand her business and clientele with an online store. Shopify was the eCommerce platform chosen to run the online store and in store POS. The simplicity and expandability of Shopify made it the commerce of choice, with integrated inventory control, POS and sales reports. With over 1000+ products, Effective Marketing added in an automated marketing integration that made it easy to market their products VIA social networks, and optimized the coding for search engines. Effective Marketing also trained the staff on how to operate and fulfill orders VIA the Shopify POS system.
Effective Marketing created a marketing campaign with a Facebook event for the official launch of the website and promoted the event VIA the Lemongrass Facebook page. With 1 week to promote the event, Effective Marketing went to work creating daily posts and got customer interaction to an all time high to count down the big day. The launch event was a great success with over 2500 unique visitors to the site on the first day and over 4500 within the first week of the launch. Lemongrassboutique.ca went global with shares, likes, comments VIA social Media. Locally in Timmins Ontario, the store also seen high traffic as customers flocked in after browsing the site to try some fashions on and browse some of the other 1000+ products that were not on the site as of the launch.