Search Engine Optimization

/Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Decksunrooms.ca

2018-06-26T16:01:37+00:00

Project Brief Northern Ontario Weatherdek and Sunrooms, was one of our original clients from Sphere Media. Having such a long business name, Effective Marketing created a new brand under Decksunrooms.ca. This clean and shortened brand quickly took the internet by storm.  With them Specializing in Maintenance Free Decks and Sunrooms, the name says [...]

Lemon Grass Boutique

2018-05-29T15:31:46+00:00

Project Brief Lemon Grass in Timmins Ontario was a very popular Home Decor and Custom Floral Design Store.  Recently they expanded to include ladies fashion.  Sonya, the store owner, approached Effective Marketing to further expand her business and clientele with an online store.  Shopify was the eCommerce platform chosen to run the online [...]

Lavignes Canvas

2018-06-06T17:14:23+00:00

Project Brief After failed attempts to update and maintain their site from another agency, Lavignes Canvas reached out to Effective Marketing.  After a few consultations, we determined their goal for their new website.  There were a few objectives that they wanted to achieve: Professional Design Search Engine Optimization E-Commerce Auto posting blog to [...]

Perrin Ahmad LLP

2018-05-29T18:15:08+00:00

Project Brief Effective Marketing was contacted to give the Andrew Perrin Law site an overhaul.  Before we had a chance to begin the upgrades, the business became a partnership, newly formed and renamed to Perrin Ahmad LLP.  Now Effective Marketing had to create a new branding for the partnership.  Effective Marketing created the [...]