Search Engine Optimization is preparing your site for internet searches naturally. Google, Bing, Yahoo all have different algorithms for displaying the results of your search. There are many factors that go into SEO. Preparing your site to grow naturally within search results of your keywords is not a 1+1=2 process. Some factors that assist with a high indexing are meta tags, titles, keyword density, unique content, fresh content, headings and many more. The biggest problem most developers face is spamming. If you have “keyword 1”, “keyword 2” on your page 50 times, you will have negative results. There is a balance or fine line for developing your sites optimization. Effective Marketing has had great success in improving sites naturally through optimization. Contact us today to see what we can do to improve your results in Search Engine Results Pages (SERPs).