Search Engine Marketing

/Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings

Lavignes Canvas

2018-06-06T17:14:23+00:00

Project Brief After failed attempts to update and maintain their site from another agency, Lavignes Canvas reached out to Effective Marketing.  After a few consultations, we determined their goal for their new website.  There were a few objectives that they wanted to achieve: Professional Design Search Engine Optimization E-Commerce Auto posting blog to [...]