Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Project Brief Northern Ontario Weatherdek and Sunrooms, was one of our original clients from Sphere Media. Having such a long business name, Effective Marketing created a new brand under Decksunrooms.ca. This clean and shortened brand quickly took the internet by storm. With them Specializing in Maintenance Free Decks and Sunrooms, the name says [...]